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Nick Fong, CLFP

Chief Marketing Officer

AP Equipment Financing

April 1, 2020

 

To Whom It May Concern,

I am writing this letter regarding Mr. Eric Wanberg, who is currently employed by AP Equipment Financing as a Marketing Manager. Eric worked for AP over the past 5 years starting as a Marketing Associate and building a wealth of skills and knowledge to become a senior team member within the AP marketing department.

As long as I have had the pleasure of managing Eric, he has possessed a work ethic beyond reproach and an insatiable curiosity for all things pertaining to marketing and consumer behavior. Over the past 5 years Eric has displayed expert knowledge in the following:

  • CRM (Salesforce) database management and reporting

  • Trend analysis and decisioning

  • Marketing automation implementation and management (Pardot)

  • Advanced email marketing strategies

  • A/B testing and analysis

  • Social media marketing

  • SEO implementation

In recent years Eric was tasked with building a marketing strategy for a subsidiary company that is a dealer for specialized arbor machinery and trucks. In those two short years, leveraging his knowledge of modern marketing strategies he was able to build a database marketing strategy in conjunction with growing a very strong social media presence, thus resulting in roughly $4 million in sales originating directly from marketing, from a total of roughly $12 million in sales.

Eric is an enthusiastic and energetic marketer, and his work ethic and dedication to the job are some of the best I have seen in my professional career. It is my pleasure to highly recommend him for the career opportunity that you have made available.

Kindest Regards,

 

Nick Fong, CLFP
Chief Marketing Officer
AP Equipment Financing